What changed: 2025 creator figures sourced to Bilibili's own results, unverified payout and eligibility claims removed, new income ladder, FAQ, video and sources.
Most Bilibili earning guides lead with the Creator Incentive Program. It is the smallest and most limited income stream on the platform. Bilibili says nearly 3 million creators earned income on it in 2025, but that income comes from several channels, not one rate per view. This guide lays those channels out as a ladder and flags what is still unconfirmed for overseas creators.
Bilibili's Q2 2026 results put daily time spent at 113 minutes per user. The platform's signature feature, danmaku (scrolling bullet comments), is a large part of why: viewers react together, in real time, on top of the video.
Danmaku: comments scroll across the video as it plays.
🪜 The Income Ladder: Five Streams, Lowest to Highest Ceiling
1. Creator Incentive Program
Monthly cash based on views, watch activity and engagement. Aimed mainly at smaller creators.
2. Ad revenue sharing
A share of advertising linked to your content. Reports say this is not subject to the base incentive cap.
3. Fan charging
Fans pay creators directly. Bilibili reports more than 10 million users supported creators this way in 2025, and fan-charging revenue more than doubled.
4. Live gifts
Viewers buy virtual gifts during streams; creators receive a share. Needs regular streaming and a loyal audience.
5. Brand deals, courses and shops
Sponsored videos (Bilibili has an ads marketplace), plus paid courses and small shops. Highest ceiling, slowest to build.
🧮 Do the Math on the Cap
The base incentive has been capped at RMB 2,000 per month (about $278) since March 2024, according to TechNode. That means the most this one program can pay is about $278 × 12 = $3,336 per year, however many views you get. Anything above that has to come from streams 2 to 5.
- The widely shared "$0.70 per 1,000 views" figure is not an official rate; Bilibili has not published one.
- It is not clear whether the international program will use the same rules as the Chinese one.
- Entry rules are reported inconsistently (one report mentions 100 subscribers and 2,000 valid public views). Check the Creator Center for your own account before planning around any number.
🎯 What Moves the Needle (and What Doesn't)
| Common belief | Reality |
|---|---|
| "Chase views to hit the incentive." | The base incentive is capped, so extra views stop adding to it. Build fans and live audiences instead. |
| "Bilibili is just YouTube in Chinese." | Engagement norms differ: asking for "like, coin, favorite" is accepted practice, and danmaku shapes how viewers react. |
| "Post everything in every niche." | Loyal niche communities (anime, gaming, education, tech) reward depth over range. |
| "Skip live streaming." | Live gifts are one of the uncapped streams. Ignoring them leaves a stream unused. |
| "Reupload Western content unchanged." | Localized titles and tags help discovery, and cultural context matters. Test with a small batch first. |
▶️ Watch: How Bilibili Works
❓ FAQs
🈶 Can non-Chinese-speaking creators earn on Bilibili?+
Possibly. The international app was relaunched in August 2026 with easier sign-up, but how overseas monetization works is not fully published. Localized titles and tags are likely to help your videos get found.
💵 How much does Bilibili pay per 1,000 views?+
There is no confirmed universal rate. Earnings depend on engagement, watch activity and content type, and the $0.70 figure circulating online is unofficial.
🧢 What is the monthly limit on the Creator Incentive Program?+
The base incentive has been reported as capped at RMB 2,000 (about $278) per month since March 2024. Ad revenue sharing is reported to sit outside that cap.
💝 What is fan charging?+
A feature where fans pay creators directly to support them and access exclusive content. Bilibili says over 10 million users used it in 2025.
📺 Do I have to live stream?+
No, but live gifts are one of the uncapped income streams, so creators who never stream skip a whole channel.
⏳ How long does it take to earn something?+
There is no reliable timeline. Fan charging and brand deals depend on audience loyalty, which builds slowly. Treat early incentive income as a bonus, not a target.
📚 Keep Reading on EarnGuide
- Why your YouTube channel isn't growing
- Podcast Clipping Service: A Practical Beginner's Guide
- Affiliate marketing for beginners
- ChatGPT earning roadmap for beginners
🔗 Sources
- MarketBeat — Bilibili Q4 2025 earnings call highlights (3M creators, +21% income, 10M fan-charging users)
- Bilibili Q4 2025 investor presentation (fan charging growth 100%+)
- MarketBeat — Bilibili Q2 2026 earnings call highlights (116.5M DAU, 113 minutes)
- TechNode — Bilibili's RMB 2,000 monthly incentive cap (March 2024)
- ProPakistani — Bilibili goes global; $0.70 rate unconfirmed; ads outside the cap
- NewsBytes — reported entry bar and payout caveats
- YT Money Calculator — third-party estimate of about $1.1B paid to creators in 2025 (not from Bilibili's filings)
Final Thoughts
Treat the Creator Incentive Program as a small bonus, and aim at fan support, live audiences and brand deals instead. Re-check the sources above before you invest time, because overseas payout terms are still being worked out.
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